RESUME

Betty Ann Korzenny, Ph.D.

 

 

424 Hunters Trace                 

Crawfordville FL 32327

850 925 7977

650 274 3600

bkorzenny@aol.com

PROFESSIONAL OVERVIEW

 

Betty Ann Korzenny has over 20 years of leadership in the business world.  She has held high level management positions in major US corporations and has been a business owner and executive in leading US consulting and marketing research companies. She currently brings this rich background to her academic positions at Florida State University. Her dedication to human and organizational development, marketing consulting, intercultural communication, and business excellence has resulted in the growth of vibrant companies as well as talented professionals.  

 

 

PROFESSIONAL EXPERIENCE

 

Associate Director, Center for the Study of Hispanic Marketing Communication, Florida State University -  Present

 

Adjunct Faculty, Department of Communication, Florida State University, 8/03 – Present

 

Proprietor, Korzenny Consulting 8/03 -  Present

 

Co-owner and Principal, Cheskin, a Strategic Consulting and Marketing Research Firm 12/99 – 8/03                                

 

Co-owner and COO, Hispanic & Asian Marketing Communication Research 12/91 - 11/99                                                                                                                         

First Vice President, Manager of Management and Organizational Development, Employee Education and Internal Communication, First Nationwide Bank 6/89 -  11/91

 

Manager, Management Development and Employee Training, Seagate Technology 3/88 - 5/89                             

 

Management Development Coordinator , Ford Aerospace 9/84 - 2/88                                                                                                                                                                   

 

Intercultural Communication and Management Development Consultant 10/82 – 6/84                                                                                                                                                

 

Co-Director of Research and Development, Comunicologia Aplicada de Mexico, S.A. 8/81 - 9/82                                  

 

 

 

 

ACADEMIC BACKGROUND

 

Ph.D.   Michigan State University, Administration and Higher Education, Adult and Continuing Education 1981

 

MA      Michigan State University, Program of Graduate Education Overseas, Rome, Italy, Education        1974
                                   

PUBLICATIONS

 

with Felipe Korzenny, Ph.D., Hispanic Marketing:  A Cultural Perspective, Butterworth-Heinemann, August 2005

 

with Felipe Korzenny, Ph.D., Trends in Hispanic Research.  Quirk’s Marketing Research Review, February 1998

with Felipe Korzenny, Ph.D., Rebecca Abravanel, Ph.D., and Adrien Lopez Lanusse, Spanish-language Advertising Boosts Loyalty. Quirk’s Marketing Research Review,  January 1996.

with Felipe Korzenny and Sandra M.J. Wong, Imagery in cross-cultural research. Quirk’s Marketing Research Review, January, 1995.

with Felipe Korzenny, Cultural adaptation of research procedures and instruments in Hispanic and other cultures. Quirk’s Marketing Research Review, January, 1994.

with Felipe Korzenny, When a Hispanic is not a Hispanic:  Issues in conducting Hispanic qualitative research.  Quirk’s Marketing Research Review, November, 1992.

with Felipe Korzenny, Psycho-socio-cultural Hispanic research.  Quirk’s Marketing Research Review, February, 1992.

with Felipe Korzenny and Gema Lopez Montes de Opitz, Mass Communications in México,  Studies In Latin American Popular Culture, Vol. 6, 1987, pp. 197-216.

with Milton J. Shatzer and Felipe Korzenny, Adolescents Viewing Shogun: Cognitive and Attitudinal Effects.  Journal of Broadcasting and Electronic Media, Vol. 29, No. 3, Summer 1985, pp. 341-346.

with Felipe Korzenny and Gilda Sánchez de Rota, Women's Communication in Mexican Organizations.  Sex Roles: A Journal of Research, Vol. 12, Nos. 7/8, April 1985, pp. 867-876.

with Felipe Korzenny, Quantitative Research in Intercultural Communication, in W. B.  Gudykunst and Y. Y. Kim (Eds.), Methods for Intercultural Communication Research. International and Intercultural Communication Annual, SCA, Vol. VIII. Beverly Hills, CA: SAGE Publications, 1984.

with Felipe Korzenny, Mujeres en Comunicación: Teoría e Investigación.  Chasqui,  (CIESPAL)  Julio, Agosto, Septiembre, 1982, Número 4, pp. 12-17.

with Bradley S. Greenberg, Judee Burgoon, and Michael Burgoon, and Felipe Korzenny, Los contextos comunicativos hispanos en USA.  Cuadernos de Comunicación, No. 75, Noviembre, 1981, pp. 23-43.

with Felipe Korzenny and Patricia Cannon,  Overall 1980 SIETAR Conference Evaluation.  International Journal of Intercultural Relations, Vol. 4, 1980, pp. vii-xi.

with Felipe Korzenny, Education in Intercultural Training, in D.R. Barker (ed.), Handbook for Intercultural Trainers, Ch. 3. Washington, D.C.: SIETAR, 1980.