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Table
of Links in this Resume
Felipe
Korzenny, Ph.D.
Ph. D.
Michigan State
University, December,
1977. Major: Communication Research with two areas of
concentration: (1) Communication of Innovations Across
Cultures, and (2) Effects of Mass Communication.
M.A. Michigan State
University, September,
1975. Major: Communication Research with main emphasis on Mass
Communication.
B.A.
Universidad Iberoamericana, Mexico City, Mexico, July, 1973. Major: Advertising; Minor: Television Production.
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ท
Marketing and Market Research
ท
Advertising Account Planning and Research
ท
Hispanic Marketing
ท
Multicultural Marketing
ท
Integrated Marketing Communication
ท
Intercultural Communication
ท
Communication of Innovations: Ideas, Practices,
Products
ท
Research Methods in Communication
ท
Effects of Mass Communication
ท
Communication in Organizations
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Professor of Communication,
Advertising and Integrated
Marketing Communication, Director
of the Center for Hispanic Marketing Communication at Florida State University,
Fall 2003 present
Principal and Co-Founder, Cheskin, 1999 2003.
President
& CEO, Hispanic &
Asian Marketing Communication Research, 1987 - 1999.
President, SuperDatos
de M้xico, 1992 2003.
Professor
of Communication, Department of Speech and Communication Studies, San Francisco
State University. 1984-1992.
Coordinator
of Graduate Studies, Department of Speech and Communication Studies, San
Francisco State University. Summer 1986-1992.
Associate
Professor of Communication, Department of Communication, Michigan State
University, East Lansing. 1982-1984.
Director of Research and Development,
Comunicologํa Aplicada de M้xico, M้xico City. 1981-1982
(while on leave from Michigan
State University)
Assistant
Professor of Communication, Department of Communication, Michigan State
University, East Lansing. 1977-1982.
Consultant to National and
International Organizations in the areas of Marketing, Hispanic Marketing and
Communications, Development Communication, and Intercultural Training and
Research,. 1976-present.
Professor
of Advertising and Photography, Universidad Iberoamericana, M้xico City. 1971-1973.
Account
Executive, Manager, and Manager of Production at three advertising Agencies in
Mexico City. 1970-1972.
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Principal Courses Taught
Hispanic
Marketing Communication
Account
Planning
Integrated
Marketing Communication
Multicultural
Marketing Communication
Advertising Campaign Design
Communication of Innovations and Change
Cross-Cultural/Intercultural Communication
Effects of Mass
Communication
Research Methods
Human Communication and New Technologies
Intracultural
Communication
Introduction to Human
Communication/Fundamentals
PhotographyPublic
Speaking
Quantitative Strategies in Communication
Research
Re-Entry Transition Management Communication
Workshops for the Agency for International Development
The Role of Media Technologies in Development
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At
Florida State University, Michigan State University, and at San Francisco State
University have advised multiple students, both graduate and undergraduate,
every year. Served as committee member and/or chair
and/or thesis/dissertation director of many Master and Doctoral students.
Mentored
over 50 researchers at Hispanic & Asian Marketing Communication Research
and at Cheskin (1991 2003) in the areas of research
design and execution and in marketing strategy.
Received an Outstanding Mentor Award from
San Francisco State University in 1989.
Lucinda Watson, a former advisee, dedicated her book:
How They Achieved
to Felipe Korzenny as her "best mentor."
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With Betty Ann Korzenny, Hispanic
Marketing: Connecting with the New Latino Consumer. New
York, NY: Routledge, Published August 2011.
Jerome D.
Williams, Rajeev Batra, Felipe Korzenny, Wendy Moe,
and David Stewart. 2010
Census Integrated Communications Campaign, Academic Assessment Panel Final
Report. US Census Bureau, September 8, 2009.
primary
contributor to the Yankelovich MONITOR
Multicultural Marketing Study 2009.
primary
contributor to the Yankelovich MONITOR
Multicultural Marketing Study 2008.
With Betty Ann Korzenny,
and the collaboration of Madhurima Sarkar and senior researchers at DMS Research, Online Technology
Ownership: Report # 2 of the
Multicultural Marketing Equation Series 2007. A study of the Florida
State University Center for Hispanic Marketing Communication and DMS Research
(An AOL LLC Company). March 2008.
With Betty Ann Korzenny,
and the collaboration of Madhurima Sarkar and senior researchers at DMS Research, Old and New Media: Report # 1 of the Multicultural Marketing
Equation Series 2007. A study of the Florida State University Center for Hispanic
Marketing Communication and DMS Research (An AOL LLC Company). September 2007.
with Betty Ann
Korzenny, Holly McGavock, and Maria Gracia Inglessis,
The
Multicultural Marketing Equation: Media,
Attitudes, Brands and Spending.
A study of the Florida State University Center for
Hispanic Marketing Communication and AOL/DMS. September 2006.
primary contributor
to the Yankelovich MONITOR Multicultural
Marketing Study 2007.
primary
contributor to the Yankelovich MONITOR
Multicultural Marketing Study 2006.
with Betty Ann
Korzenny,
Hispanic Marketing: A Cultural Perspective. Burlington, MA: Butterworth-Heinemann/Elsevier,
Published September 15, 2005.
primary
contributor to the Yankelovich MONITOR Multicultural Marketing Study 2005.
primary
contributor to the Yankelovich MONITOR
Multicultural Marketing Study 2003, a study conducted witht
he collaboration of Cheskin and Images USA
primary
contributor to the Yankelovich/Cheskin 2002
Hispanic MONITOR.
with Stella
Ting-Toomey (Eds.). Effects of
the Media Across Cultures. International
and Intercultural Communication Annual, SCA, Vol. XVI. Beverly Hills, CA.:
SAGE Publications, 1992.
with Stella
Ting-Toomey (Eds.). Interpersonal
Communication Across Cultures. International
and Intercultural Communication Annual, SCA, Vol. XV. Beverly Hills, CA.:
SAGE Publications, 1991.
with Stella
Ting-Toomey (Eds.). Communicating for Peace: Diplomacy and Negotiation
International and Intercultural Communication Annual, SCA, Vol. XIV.
Beverly Hills, CA.: SAGE Publications, 1990.
with Stella
Ting-Toomey (Eds.). Language, Communication, and Culture.
International and Intercultural Communication Annual, SCA, Vol. XIII.
Beverly Hills, CA.: SAGE Publications, 1989.
with Bradley
S. Greenberg, Michael Burgoon, and Judee Burgoon. Mexican Americans and the
Mass Media. Norwood, N.J.:
ABLEX Publishing Company, 1983.
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Carlos
Valdez, Felipe Korzenny, and Holly McGavock. Testing
Key Hypotheses About The US Hispanic Consumer
Behavior: Marketing Assumptions Or Reality? In Michael B. Hinner
(ed). The Interface of Business and Culture.
Frankfurt am Main: Peter Lang, Europaischer
Verlag der Wissenschaften, Vol. 7, 2010, pp. 317 - 340.
Segmenting
Hispanics: The Next Iteration.
In Hispanic Marketers Guide to Cable, 2008 Edition. N.Y.: Cabletelevision
Advertising Bureau, 2008, pp. 74 75.
With Maria Gracia Inglessis, Hispanic Ad Agencies: Taking the Pulse of
Their Market. In Michael B. Hinner (ed),
The Influence of Culture in the World of
Business. Frankfurt am Main: Peter Lang, Europaischer Verlag der Wissenschaften,
Vol. 4, 2007, pp 435 442.
To Translate Or Not to Translate, That is the Nagging Problem! In Michael B. Hinner (ed.), Introduction
to Business Communication.
Frankfurt am Main: Peter Lang, Europaischer
Verlag der Wissenschaften, 2005, pp. 319-320
With Betty Ann Korzenny, A Psycho-Socio-Cultural Approach to Hispanic Market
Research in the United
States. In Michael
B. Hinner (ed.), Introduction
to Business Communication. Frankfurt am Main: Peter Lang, Europaischer Verlag der Wissenschaften, 2005, pp.
309-318
Relevance
and Application of Intercultural Communication Theory and Research. In
Samovar, Larry A. and Porter, Richard E. Intercultural Communication: A
Reader (6th Ed.). Belmont,
CA: Wadsworth,
1991.
with Peter Yaple, Mass Communication Across Cultures, in Asante,
M. and W.B. Gudykunst (Eds.), Handbook of
Intercultural Communication (Second Edition). Beverly Hills, CA.:
SAGE Publications, 1989.
with Betty Ann
Korzenny, Quantitative Research in Intercultural Communication, in W. B. Gudykunst and Y.
Y. Kim (Eds.), Methods for Intercultural Communication Research.
International and Intercultural Communication Annual, SCA, Vol. VIII. Beverly Hills, CA:
SAGE Publications, 1984.
Communication and Problem
Solving Across Cultures, in Gary Althen, (Ed.), Learning
Across Cultures. Washington, D.C.:
National Association for Foreign Student Affairs, 1981.
with Betty Ann
Griffis, Education in Intercultural Training, in D.R.
Barker (ed.), Handbook for Intercultural Trainers, Ch. 3. Washington, D.C.:
SIETAR, 1980.
with Bradley S. Greenberg
and Charles K. Atkin, Trends in the Portrayal of the
Elderly, in B.S. Greenberg (Ed.), Life on Television, Ch. 3. Norwood, N.J.:
ABLEX, 1980.
with Bradley
S. Greenberg, Nadyne Edison, Carlos Fernandez-Collado, and Charles K. Atkin,
Antisocial and Prosocial Behaviors on Television, in in B.S. Greenberg (Ed.), Life on Television, Ch. 8. Norwood,
N.J.: ABLEX, 1980.
with Bradley
S. Greenberg, David Graef, Carlos FernandezCollado,
and Charles K. Atkin, Sexual Intimacy on
Commercial Television During Prime time, in B.S. Greenberg (Ed.), Life on
Television, Ch. 9. Norwood,
N.J.: ABLEX, 1980.
with Bradley S. Greenberg,
Carlos Fernandez-Collado, David Graef,
and Charles K. Atkin, Trends in the Use of Alcohol
and Other Substances on Television, in B.S. Greenberg (Ed.), Life on
Television, Ch. 10. Norwood,
N.J.: ABLEX, 1980.
with Bradley
S. Greenberg and Charles K. Atkin, Styles of
Parental Disciplinary Practices as a Mediator of Children's Learning From
Antisocial Television Portrayals, in D. Nimmo (Ed.s), Communication Yearbook 3. New Brunswick, N.J.:
Transaction Books, 1979.
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Leisa Reinecke Flynn, Ronald
E. Goldsmith, and Felipe Korzenny, Brand Engagement in Self-Concept: A Psychometric
and Demographic Analysis, Journal of
Multidisciplinary Research, Vol. 3. No. 2, Summer
2011, pp 5 18.
Ronald Goldsmith, Leisa R. Flynn and
Felipe Korzenny.
Brand Engagement and Consumer Innovativeness. Proceedings of
the Association of Marketing Theory and Practice, 2010.
Lee Vann and Felipe Korzenny. A Year Of Social Media Marketing. MediaPost, Thursday, December 10,
2009.
Felipe Korzenny and Lee Vann. Tapping Into Their Connections: The
Multicultural World of Social Media Marketing.
Quirks
Marketing Research Review, Volume XXIII, Number 6, June 2009, pp. 48 51.
Li-Shiue Gau and Felipe
Korzenny. An Examination of Values
Associated with Sports Attitude and Consumption Behavior: An Exploratory
Study. Journal of Social Behavior and Personality, Volume 37, No. 3, 2009,
pp. 299 306.
Maria Gracia Inglessis, Holly
McGavock, and Felipe Korzenny. Hispanic
TV Advertising, Where did all the Mariachis Go?
Journal of Spanish
Language Media, Volume 2, 2009, pp. 3 19.
Multicultural Marketing and the
Reasons Why. Journal of Advertising Research, Volume 48, No. 2, June 2008, pp.
173 176.
Segmenting Hispanics for Marketing.
Guest Editorial in Today's Grocer, Vol. 50, No. 12, August 2006, p. 1B and 7B.
With
Maria Gracia Inglessis, Taking the Pulse of their Market, Quirk's Marketing Research Review, Advertising Research Issue,
Volume XX, Number 4, April 2006, pp. 48 -53.
Evolving
Views of the US Hispanic Market.
Exclusive Report in Todays Grocer,
Volume 49, No. 12, August 2005, pp. 1B and 2B.
Your
language, their language, or both? A new perspective on Hispanic Media
Planning. Quirk's Marketing Research
Review, Vol. XIX, Number 6, June 2005, pp. 54-57.
Hispanic
Consumers and Hispanic Media Evolve. Guest Editorial in Today's Grocer,
Vol. 48, Number 12, August 2004, pp. 1C and 9C.
Hispanic
Marketing Q&A. Quirk's Marketing Research Review, Vol. XVIII,
Number 4, April 2004, pp. 48 - 55.
The
Hispanic Grocery Store Experience. Guest Editorial in Today's
Grocer, Vol. 47, Number 12, August 2003, p. 3G.
Hispanic
and Entertainment: Insights for Culturally Relevant Marketing. Hispanics
Today, a publication of the Hispanic
Association on Corporate Responsibility.
April 2003, pp. 93-98.
Key to
Reaching Hispanics: Word of Mouth, Door-to-door, and Network Marketing,
in the special marketing section of the March/April 2003 issue of
Minorities in Business Magazine.
Establishing
a bond: The evidence for Spanish language marketing and marketing
research. Quirk's Marketing Resarch Review, Vol. XVI, Number 4,
April 2002, pp 34-39.
Tendencies
in a Future Without Wires, Latino Business Association Journal, Fall 2001
Location,
Location, Location! Latino Business Association Journal, Summer 2001
The Brave
New World of 3G, Latino Business Association Journal, Spring 2001
with Lyle
Personette and Denise Klarquist, The Digital World of the US Hispanic II,
Cheskin publication, January 2001.
E-Commerce
and Gap, Latino Business Association Journal, Fall 2000
Predicting
the Future: Hispanic Business Opportunities in a Technology Driven World,
Latino Business Association Journal, July/August 2000
The
Digital Hispanic World, Latino Business Association Journal, June 2000
Hispanic
Business Challenges and Opportunities For The New Millennium, Hispanic Business
Journal, January 2000.
Acculturation
vs. Assimilation Among Hispanics: e-mail Self-Reports. Quirks
Marketing Research Review, Vol. XIII, No. 10, November 1999, pp. 50-54.
with
Rebecca Abravanel. Ph.D., Acculturation: Conceptualization and
Measurement. Quirks Marketing Research Review, Vol. XII,
No. 4, April 1998, pp 32-37.
with
Betty Ann Korzenny, Ph.D., Trends in Hispanic Research. Quirks
Marketing Research Review, February 1998
with
Rebecca Abravanel, Ph.D., and Adrien Lopez Lanusse, Research Uncovers Hispanic
Advertising Impact. Quirks Marketing Research Review, April 1997
with Betty
Ann Korzenny, Ph.D., Rebecca Abravanel, Ph.D., and Adrien Lopez Lanusse,
Spanish-language Advertising Boosts Loyalty. Quirks Marketing Research
Review, January 1996.
with
Betty Ann Korzenny and Sandra M.J. Wong, Imagery in cross-cultural research. Quirks
Marketing Research Review, January, 1995.
with
Betty Ann Korzenny, Cultural adaptation of research procedures and instruments
in Hispanic and other cultures. Quirks Marketing Research Review,
January, 1994.
with
Betty Ann Korzenny, When a Hispanic is not a Hispanic: Issues in
conducting Hispanic qualitative research. Quirks Marketing Research
Review, November, 1992.
with
Betty Ann Korzenny, Psycho-socio-cultural Hispanic research. Quirks
Marketing Research Review, February, 1992.
with Joyce
McLure and Barbara Rzyttki, Ethnicity, Communication, and
Drugs. Journal of Drug Issues, Volume 20, No. 1, Winter
1990, pp. 87-98.
with
Patricia Dollinger, Stranger Ethnicity and Communication. Arizona
Communication Journal, 1989.
with Mike
Durance, Focus Groups for Translation Equivalence Among Hispanics. Marketing
News, September, 1989.
with
Elizabeth Schiff, Hispanic American Perceptions of Communication
Discrimination. Hispanic Journal of the Behavioral Sciences, Vol.
9, No. 1, 1987, pp. 33-48.
with Wanda
del Toro and James Gaudino, International News Media Exposure, Knowledge, and
Attitudes, Journal of Broadcasting and Electronic Media, Vol. 31,
No. 1, Winter 1987, pp 73-87.
with Betty
Ann Korzenny and Gema Lopez Montes de Opitz, Mass Communications in
M้xico, Studies In Latin American Popular Culture, Vol. 6, 1987,
pp. 197-216.
with
Milton J. Shatzer and Betty Ann Griffis-Korzenny, Adolescents Viewing Shogun:
Cognitive and Attitudinal Effects. Journal of Broadcasting and
Electronic Media, Vol. 29, No. 3, Summer 1985, pp. 341-346.
with Betty
Ann G. Korzenny and Gilda Sแnchez de Rota, Women's Communication in Mexican
Organizations. Sex Roles: A Journal of Research, Vol. 12, Nos.
7/8, April 1985, pp. 867-876.
with George B. Armstrong and Tatiana Galvแn, Para
Comunicar la Planificaci๓n Familiar: El Caso de M้xico. Cuadernos
de Comunicacion, Edici๓n Anual, No. 94, Diciembre 1984, pp. 60-68.
with
George B. Armstrong and Tatiana Galvแn, Mass Communication, Cosmopolite
Channels and Family Planning Knowledge, Attitudes and Practice Among Rural
Villagers in M้xico. Development and Change, Vol. 14, 1983, pp.
237-253.
with
Kimberly A. Neuendorf, The Perceived Reality of Television and
Aggressive Predispositions Among Children in M้xico. International
Journal of Intercultural Relations, Vol. 7, 1983, pp. 33-51.
with Kimberly
Neuendorf, Michael Burgoon, Judee K. Burgoon, and Bradley S. Greenberg,
Cultural Identification as a Predictor of Content Preferences of
Hispanics. Journalism Quarterly, Vol. 60, No. 4, Winter 1983, pp.
477-485
with
Carrie Heeter, Bradley S. Greenberg, Bradley E. Mendelson, Judee K. Burgoon and
Michael Burgoon, Cross Media Coverage of Local Hispanic American
News. Journal of Broadcasting, Vol. 27, No. 4, Fall 1983,
pp.395-402.
with
Bradley S. Greenberg, Carrie Heeter, Judee K. Burgoon, and Michael Burgoon,
Local Newspaper Coverage of Mexican Americans. Journalism Quarterly, Vol. 60, No.
4, Winter 1983, pp.
with Betty Ann Korzenny, Mujeres en Comunicaci๓n: Teorํa
e Investigaci๓n. Chasqui, (CIESPAL) Julio, Agosto,
Septiembre, 1982, N๚mero 4, pp. 12-17.
La Comunicaci๓n y la Resoluci๓n de Problemas
Interculturales, Cuadernos de Comunicaci๓n, No. 78, Febrero 1982,
pp.13-24.
with Connie Bauer, Testing the Theory of
Electronic Propinquity: Organizational Teleconferencing. Communication
Research, Vol 8, No. 4, October 1981, pp. 479-498.
with Betty Ann Griffis, Bradley S. Greenberg, Judee
Burgoon, and Michael Burgoon, Los contextos comunicativos hispanos en
USA. Cuadernos de Comunicaci๓n, No. 75, Noviembre, 1981, pp.
23-43.
with Betty
Ann Griffis and Patricia Cannon, Overall 1980 SIETAR Conference
Evaluation. International Journal of Intercultural Relations, Vol.
4, 1980, pp. vii-xi.
with
Kimberly Neuendorf, Television Viewing and Self-Concept of the Elderly. Journal
of Communication, Vol. 30, No. 1, Winter 1980, pp. 71-80.
with
Bradley S. Greenberg, David Graef, Carlos Fernandez-Collado, and Charles K.
Atkin, Sexual Intimacy on Commercial Television During Prime Time. Journalism
Quarterly, Vol. 57, No. 2, Summer 1980, pp. 211-215.
with
Bradley S. Greenberg and Charles K. Atkin, Control de los Paders sobre
los ni๑os que ven televisi๓n. Cuadernos de Comunicaci๓n, A๑o 6,
n๚meros 62-63, agosto-septiembre 1980, pp. 35-44.
with Nicky
Stoyanoff, Martin Ruiz, and Amnon Ben David, Metric Multidimensional
Scaling and Automatic Message Generation Applied to the Tourism Industry:
The Case of Israel. International Journal of Intercultural Relations, Vol.
4, 1980, pp. 77-95.
with
Charles K. Atkin, Bradley S. Greenberg, and Steven McDermott, Data
Relating to the Selective Exposure Hypothesis: Evidence from
Entertainment Program Selection. Journal of Broadcasting, Vol. 23,
No. 1, Winter 1979, pp. 5-13.
with
Bradley S. Greenberg and Charles K. Atkin, Trends in the Portrayal of the
Aging on Commercial Television. Research on Aging, Vol. 1, No. 3,
Sept., 1979, pp. 319-334.
with
Bradley S. Greenberg, Carlos Fernandez-Collado, David Graef, and Charles K.
Atkin, Trends in Use of Alcohol and Other Substances on Television.
Journal of Drug Education, Vol. 9, No. 3, 1979, pp.243-253.
with Bradley
S. Greenberg, David Graef, Carlos Fernandez-Collado, and Charles K.
Atkin, Sexualidad en la TV norteamericana. Cuadernos de Comunicaci๓n, No. 51,
septiembre 1979, pp. 25-32.
Teorํa de la proximidad electr๓nica. Cuadernos
de Comunicaci๓n, No. 41, noviembre, 1978
A
Theory of Electronic Propinquity: Mediated Communication in
Organizations. Communication Research, Vol. 5, No.1, January 1978,
pp. 3-24.
with
Richard V. Farace, Communication Networks and Social Change in Developing
Countries. International and Intercultural Communication Annual,
Speech Communication Association, Vol. IV, 1978, pp. 69-94.
with
Carlos Fernandez-Collado, Bradley S. Greenberg, and Charles K. Atkin,
Sexual Intimacy and Drug Use in TV Series. Journal of Communication, Vol.
28, No. 3, Summer 1978, pp. 30-37.
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Styles of
Parent-Child Interaction as a Mediating Factor in Children's Learning from
Antisocial Television Portrayals. Ph. D. Dissertation, Michigan State
University, East Lansing, 1977.
The
Perceived Reality of Television and Aggressive Predispositions Among Children
in Mexico. M.A. Thesis, Michigan State University, East Lansing, 1975.
A
Comparison of Direct Reinforcement and Positive and Negative Communication in
Promoting Tooth Brushing Behavior in Children. B.A. Thesis, Universidad
Iberoamericana, M้xico, D.F., M้xico, 1973.
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Interethnic
Communication: Current Research. International and Intercultural
Communication Annual, Volume X. Young Yun Kim (Ed.). Newbury Park,
CA: Sage Publications, 1986. Review published in the
International Journal of Intercultural Relations, Vol. 11, 1987, pp. 411-414.
Recognition
and Respect, Critical Review of: Black Families and the Medium of Television
edited by Anthony W. Jackson. Ann Arbor, Mich.: Bush Program in Child
Development and Social Policy, University of Michigan, 1982; Images of
Life On Children's Television: Sex Roles, Minorities and Families by F.
Earle Barcus. New York: Praeger, 1983; Television and the
Socialization of the Minority Child edited by Gordon L. Berry
and Claudia Mitchell-Kernan. New York: Academic Press,
1982; Unequal Opportunities: The Case of Women and the
Media by Margaret Gallagher. Paris: UNESCO Press,
1981. Review published in Journal of Communication,
Vol. 34, No. 3, Summer 1984, pp. 223-226.
Diffusion
of Innovations (Third Edition) by Everett M.
Rogers. New York, N.Y.: The Free Press, 1983. Review
published in Development Communication Report, No. 44, December 1983,
p.9.
Cultural
Autonomy in Global Communications by Cees J. Hamelink. New York,
N.Y.: Longman, Inc., 1983. Review published in Development
Communication Report, No. 43, September 1983, p.9.
Radio for
Education and Development, by Dean T. Jamison and Emile G.
McAnany. Beverly Hills, Ca.: SAGE Publications, 1978. Review
published in Nemi C. Jain (Ed.), International and Intercultural
Communication Annual, Vol. V. Falls Church, VA: Speech
Communication Association, December 1979, pp. 116-117.
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Hispanic Marketing: A Cultural Connection. Keynote presentation to
the Procter & Gamble North America Consumer & Market Knowledge
Symposium at the US Hispanic Session, Cincinnati, Ohio, August 11, 2011.
THE MARKETERS BLIND SPOT:
Successful Hispanic Marketing Initiatives. Keynote address and chair
of the Hispanic Reach 2011 Conference, Dallas, TX, June 22.
Hispanic Marketing: A Cultural Perspective for Health Care. Keynote presentation to the National
Association of Hispanic MBAs Summit on Healthcare and the Community Sponsored
by the Cleveland Clinic, Cleveland, Ohio, May 20, 2011.
Antonieta Reyes Echezurํa and Felipe Korzenny. Cross-cultural
Differences in Brand Engagement. Presented at the INFORMS Marketing Science
Conference 2011, Houston, TX, June 9 11, 2011.
Brian T. Parker, Felipe
Korzenny, and Leisa Reinecke Flynn. The
Relationship Between Consumer Acculturation and Brand Engagement Among US
Hispanics. Presented at the 2011 Annual Meeting of the Association of
Marketing Theory and Practice, Panama City Beach, Florida, March 24 26, 2011.
Felipe Korzenny & Cesar
Melgoza. Why In-Culture Marketing is
Critical to the Long-Term Success of Any American Enterprise. Presented to
a General Session of the Hispanic Retail 360 Summit 2010, La Jolla, California,
August 9, 2010.
Ron Goldsmith, Leisa R
Flynn, and Felipe Korzenny. Brand
Engagement and Consumer Innovativeness. Presented at the 2010 Annual
Meeting of the Association of Marketing Theory And Practice, Hilton Head, South
Carolina March 25 27, 2010.
Engaging the Latino/Hispanic Consumer in Todays Market: Better &
Best Practices. Presentation to the Brown-Forman Latino Employee Resource Group
(COPA), Louisville, Kentucky, December 4, 2009.
Importance & Influence of Hispanics on The US Overall Marketplace:
Trends to Watch. Presented at The Hispanic Achievement & Business Leadership Awards
Ceremony, Atlanta, Georgia, October 15, 2009.
Culturally Informed Strategy Based on Grounded Research: Properly Planned and Executed Market Research
with US Hispanics From Focus Groups to Segmentation. Presented to the American Marketing Association
2009 Hot Topic Series Seminars on Hispanic Marketing in Los Angeles, CA on May
14, 2009, and in Chicago, Illinois on June 9, 2009.
The Evolution of Hispanic Marketing and Whats Ahead: Implications for
Corporate America. Presented to the American
Marketing Association 2009 Hot Topic Series Seminars on Hispanic Marketing in
Los Angeles, CA on May 14, 2009, and in Chicago, Illinois on June 9, 2009.
Overview of Trends in the US Hispanic Market. Presented at the ESPN Town Hall on the US Hispanic
Sports Fan, New Haven, Connecticut, December 3, 2008.
Marketing to Hispanics: One Culture Uniting Many People. Presented to the Credit and Collections Symposium
of the Americas, Miami, Florida, October 28, 2008.
Multiculturalism: Catching Up with the Future of
Marketing. Presented to the Legal
Referral Information Services Workshop of the American Bar Association,
Anaheim, California, October 18, 2008.
La oportunidad del mercado
hispano de EU. Presented to the Seminario
Univisi๓n, Mexico City, October 1, 2008.
Hispanic Audience Segmentation:
The Complexities of Acculturation. Presented
at the Ad: Tech Miami Conference. Miami
Conference Center, Miami Florida, June 3, 2008.
The Brave New World of an Emerging Diverse Online Majority. Presented to the 14th Annual Marketing to US Hispanics and Latin America
conference of the Strategic Research Institute, Coral Gables,
Florida, January 29, 2008
Gau, L. S., & Korzenny,
F. (2007). Exploration of the values
associated with spectator sport consumption. (運動觀賞消費相關的價值觀探討). 2007 Sports, Health, and
Leisure Academic Conference, Kaohsiung County, Taiwan. (2007運動健康與休閒 學術研討會), Cheng Shiu University,
December 22, 2007. 九十六年十二月二十二日. 正修科技大學.
The US Hispanic Market: Evolution, Language, and Emergent Media
Behaviors.
Keynote presentation at the University of North Texas conference on Spanish
Language Media, Denton, Texas, Nov. 8-10, 2007.
The New Hispanic Consumer. Presented
at the Hispanic Advisory Council of the President of Clorox, October 10, 2007.
Chen, Y., Gau, L., &
Korzenny, F. The effects of the Internet
and electronic games on the ethnic identity and self-expression of young adults.
Paper presented at the Association of Internet Researchers Conference,
Vancouver, Canada, October 18-20, 2007.
Gau, L. S. & Korzenny,
F. A
model examining the relationship between Hofstedes cultural dimensions and
sport attitudes and team identification. Presented in the 22nd Annual
Conference of the North American Society for Sport Management, Ft. Lauderdale, Florida,
May 30-June 2, 2007.
The Multicultural Marketing Equation, Presentation to the Blue Cross Blue Shield
of Florida 2007 Diversity Leaders Conference and Luncheon, Jacksonville,
Florida, May 18, 2007.
The Evolving Hispanic Marketing Opportunity. 1st Wednesday Presentation to General Mills
International, Minneapolis, Minnesota, May 2, 2007.
Hispanic Consumers in The Multicultural Marketing Equation, Presented to 3rd Annual Hispanic Marketing
Conference VOZ LATINA Messaging. Media. Marketing. Miami, Florida, April 26,
2007.
The Hispanic Market Opportunity, Presentation to the 2007 Invitational Seminar and
Outing of Emerson Climate Technologies, Sawgrass Resort, Ponte Vedra Beach,
Florida, April 15, 2007.
Marketing & Social Marketing to Hispanics: Targeting Your
Campaign to Increase Effectiveness, Presentation to the Center for Health,
Intervention, & Prevention, University of Connecticut, April 12, 2007.
The Multicultural Marketing Equation:
Online Media, Attitudes, Brands and Spending, Presented to the 4th
Annual Multicultural Marketing for the Financial Services and Insurance
Industries Conference of the Center for Business Intelligence, Brooklyn, New
York, March 30, 2007.
Insights into the Hispanic Consumer, presentation to the 2007 Dairy Innovation
Forum of Dairy Management Inc., Scottsdale, AZ, February 15, 2007.
Multicultural Media Explosion! Panel moderation at the
2007 Mid-Winter Conference of the Electronic Retail Association, Miami,
Florida, January 29, 2007.
Hispanic Marketing: A Cultural Perspective, presentation to the
College of Mass Communications and the Lubbock community at the Merket Alumni
Center, Texas Tech University, Lubbock, TX, February 9, 2007.
Li-Shuie Gau and Felipe
Korzenny, An Examination of the Impact
of Ethnicity on Sport Attitudes and Team Identification. Poster paper presentation at the 8th
Annual Florida State University Sports Management Conference, Tallahassee, Florida, October 26
28, 2006.
Marketing to the Next Generation of Hispanics
The Sequel, address to the meeting of the National Hispanic
Corporate Council meeting at Wal-Mart Headquarters, in Bentonville, AK, October
21, 2006.
Marketing Lawyer Referral Information Services
to the Hispanic Community, presented to the 2006 National Lawyer Referral
Workshop, Albuquerque, NM, October 14, 2006.
Putting Identity to Work, panel
participation at the 21st Semi-Annual Conference of the Association
of Hispanic Advertising Agencies, Miami, FL, September 20, 2006.
Brand New Insights from the Florida State
University AOL DMS Study on Multicultural Marketing and Consumer Behavior. Keynote presentation at the 13th
Annual Ethnic and Multicultural Marketing Omnibus, Atlanta, GA, September 28,
2006.
Maria
Gracia Inglessis, Felipe Korzenny, and Holly McGavock, Hispanic TV Advertising: Where
Did All The Mariachis Go? Poster
paper presented at the Conference of the Association for Education in
Journalism and Mass Communication, San Francisco, CA, August 2 5, 2006.
Evolving Segmentation for the Hispanic
Market: Are you Using Yesterdays Tools?
Presentation to the 7th Annual Hispanic Boom Conference of the
Strategic Research Institute, Los Angeles, CA, June 14, 2006.
Hispanic Marketing: A Cultural Perspective, Keynote
address at the 10th Annual Hispanic Market Midwest Conference,
Minneapolis, Minnesota, April 26, 2006.
Se Habla Espa๑ol and English, Panel
Moderator and Presenter at the Marketing to Hispanics Symposium at the National
Postal Forum, Orlando, Florida, April 4, 2006
Marketing to the New US Hispanics, Keynote
Presentation to the 13th Annual DMA Directo Days Conference Offered by the
Direct Marketing Association Directo: Council for Hispanic Marketing, New York,
April 3, 2006
Marketing to the Next Generation of Hispanics,
presented to the 20th Annual Conference of the National Hispanic Corporate
Council, Chicago, Illinois, October 7, 2005.
The Evolution of US Hispanic Media, panel
presentation sponsored by Yahoo! en Espa๑ol during Advertising Week at the
Reuters Building in New York, September 28, 2005.
Obtaining Relevant Market Research, the How-To
Guide of Purchasing and Conducting Research with Hispanic Consumers. Workshop presented at the 10th Annual IQPC US
Hispanic Marketing Conference, September 19, 2005.
The Hispanic Bakery: Marketing with a
Difference, presented to the IDDBA's Dairy-Deli-Bake 2005 Seminar and Expo,
Minneapolis, Minnesota, June 5, 2005.
Marketing to the Evolving US Hispanic Market,
presented at the Voz Latina Marketing To Hispanics 2005, Hosted by Marketing y
Medios, Billboard, and the Hollywood Reporter, Miami, Florida, April 28, 2005.
Capitalizing on Hispanic Cultural and
Linguistic Change, presented at the 9th Annual Midwest Hispanic
Marketing Conference, Saint Paul, Minnesota, April 26, 2005.
Media and the Evolution of Hispanic Language
and Culture, presented at the Annual Conference and Show of
the National Association of Broadcasters, Las Vegas Convention Center, Nevada,
April 20, 2005.
With Maria
Gracia Inglesis and Naida Saavedra, New Frontiers For Hispanic Marketing
& Advertising - State-of-the Business Alert, presented at the 11th
Annual Marketing to US Hispanics and Latin America conference of the
Strategic Research Institute, Miami, Florida, January 25, 2005.
Workshop Optimizing
Hispanic Research Techniques To strengthen Your Strategic Advantage In The
Hispanic Market presented at the 11th Annual Marketing to US Hispanics
and Latin America conference of the Strategic Research Institute, Miami,
Florida, January 24, 2005.
Keynote
address A New Communication Paradigm for the US Hispanic Market: Language
and Cultural Approaches for Emerging Latino Markets, and workshop on Marketing
to the Hispanic Female Head of Household, both presented at the US
Hispanic Marketing 2004 conference of the International Quality and
Productivity Center, Miami, Florida, December 13 and 14, 2004.
Keynote
Addres Hispanic 21. Presented at the launch of the US Hispanic
Initiative of National City Bank, Cleveland, Ohio, November 15, 2004.
General
Session The US Hispanic Market: A 650 Billion Dollar Communication
Opportunity. Presented at the 2004 Florida Public Relations
Association Conference "Crystal Clear PR Tactics & Trends" in St.
Petersburg, Florida, August 10, 2004.
Presentation
addressing The Changing Macro Factors of the Hispanic Market and the
Implications for Marketing at the National Hispanic Corporate Council and
Florida International University Symposium, Miami, Florida, June 16 - 18, 2004.
Keynote
address New Cultural and LInguistic Identity of the Hispanic Consumer
- How do you Choose the Right Mix of Spanish, and/or English for your Brand.
Presented at the 5th Annual US Hispanic Market Boom Conference of the Strategic
Research Institute, Los Angeles, California, June 10, 2004.
Workshop
Leader "Marketing to US Latinas," at the US Hispanic Marketing
2004 conference of IQPC, Miami, Florida May 17 - 18, 2004.
Keynote
Speaker "Connecting with the Lucrative Hiispanic Market" at
the Second Annual Program of the Tucson Advertising Federation, Tucson,
Arizona, January 20, 2004.
With Cathy
Von Fange and Stephen Palacios, Optimizing Hispanic Marketing Productivity,
Webinar presented to a national audience of marketers affiliated with Directo,
the Hispanic branch of the Direct Marketing Association, January 7, 2003.
The US
Hispanic Market Opportunity for Chilean Exports,
presented at the Graduate School of The Diego Portales University Faculty of
Economy and Business and at the newspaper El Financiero, November 20 and 21,
2003.
With Lou Lopez, Hispanics, The Culture of Hispanic Entertainment,
presentation at the ARF Week of Workshops of the Advertising Research
Foundation, New York, September 23, 2003.
With Lou
Lopez, Hispanics and Entertainment: Insights for Culturally Relevant Marketing,
presentation at the Symposium of the Hispanic
Association on Corporate Responsibility, Chicago,
Illinois, July 1, 2003.
Unraveling
Cultural Archetypes to Develop Healthcare Products and Positioning Solutions, presentation
and Co-Chair of the 4th Annual US Hispanic Market BOOM & Profitable
Customer Relationship Strategies conferences of the Strategic Research
Institute, Los Angeles, CA, June 5 - 6, 2003.
Cross-Cultural
Marketing: The Case of the US Hispanic market,
presentation to the Kitchen & Bath Industry Show & Conference, Orlando
Convention Center, Florida, April 10, 2003.
How to
Increase Seafood Retail Sales to Hispanic Consumers,
presentation to the 2003 International Boston Seafood Show, Hynes Convention
Center, March 11, 2003.
With Cathy
Von Fange, Opening Keynote Address: Influencing the Future - Emerging
Hispanic Market Trends, Attitudes, and Targets. Presented to the Direct
Marketing Association 10th Annual Directo Days Conference, New York, March 3,
2003.
With Lou
Lopez, Hispanics & Entertainment: Key findings from the 2002 HOT
Study by People in Espa๑ol Magazine. Presented at the Proven
Marketing Strategies that Resonate with US Hispanic Communities Conference of
the World Research Group, Miami, FL, November 20, 2002.
Cultural
Archetypes, Family Dynamics, and Implications for Positioning.
Presented at the US Hispanic Marketing 2002 conference of the
International Quality and Productivity Center, Miami, Florida, November 19,
2002.
How to
Increase Retail Sales to the Hispanic Consumer.
Presented to Expo Comida Latina: The Hispanic Food & Beverage
Show, Los Angeles Convention Center, November 4, 2002.
Getting
Your Pulse On The Cultural Bases of Hispanic Perceptions of Consumer Credit
& Debt. Presented at the Annual Conference & Expo Multicultural
Consumer Credit & Finance, Profitable Customer ACquisition & CRM
Strategies of the Strategic Research Institute, Orlando, FL, October 28, 2002.
Understanding
Key Family Dynamics in Developing Successful Hispanic Marketing Strategies.
Presented at the 3rd annual US Hispanic Market Boom conference of the Strategic
Research Institute, Los Angeles, CA, June 24 - 25, 2002.
Chair and
presenter of Cultural Archetypes, Family Dynamics, and Implications for
Positioning at the Marketing to US Hispanic Youth conference of Kidscreen,
Los Angeles, CA, June 18 - 20, 2002.
Marketing
Dairy Products to the Hispanic Consumer. Presented at the 38th
annual seminar and expo of the International Dairy-Deli-Bakery Association,
Orlando, Florida, June 2, 2002.
Chair and
Workshop Leader at the US Hispanic Marketing 2002 conference of IQPC, Miami,
Florida April 30 - May 1, 2002.
Chair,
Workshop Leader, and presenter of Understanding the Hispanic Consumer at
the Foods and Beverages for the Hispanic Consumer Conference of the World
Research Group, Houston, TX, April 16 - 17, 2002.
Opportunities
in the US Hispanic Market, Panel presentation at the The Digital Media
Revolution in the Americas Conference, produced by Institute of the Americas,
November 29-December 3, 2001, Pasadena, CA.
Chair,
Panel Moderator, and presenter of Overview of the Current State of the US
Hispanic Market at the US Hispanic Marketing 2001, Creating a Road Map for
Developing, Implementing and Measuring a Successful US Hispanic Marketing
Campaign of International Quality and Productivity Center, Los Angeles, CA,
November 12 - 14, 2001.
International
Keynote Speaker on the Case of the US Hispanic Market at the
Multicultural Business and Communication Strategies, by Marcus Evans Ltd.,
Sydney, Australia, August 27-28, 2001.
Hispanics
and Digital Technology and lead a workshop on Hispanic Youth Marketing.
Presented at the Hispanic Marketing Conference by IQPC, Miami, FL, May
21-22, 2001.
The
Digital World of the US Hispanic, Presented at the 5th Annual
Hispanic Marketing Midwest Conference, by Aguilar productions, Minneapolis, MN
May 14-15, 2001.
US Hispanics
and the Internet. Panel presentation at the Hispanic
Internet Summit, presented by HNBA, USHCC, LULAC, and NSHMBA, San
Juan, Puerto Rico, April 26-29, 2001.
Chair, US
Multicultural Marketing Summit: Leading-Edge Strategies to Adapt Traditional
Marketing Tools for Minority Consumers, The Advanced Learning Institute, Los
Angeles, CA, April 23-25, 2001.
Online
Behaviors of Hispanics of Different Age Groups.
Presented at the E-Marketing to US Hispanics & Latin America, by SRI,
Miami, FL. March 12-13, 2001.
The
Digital World of the US Hispanic presentation at the U.S. Hispanics
& Latin America Marketing Conference, Strategic Research Institute's 7th
Annual Conference, Miami, FL, January 25-26, 2001.
Hispanic
Teens. Presented at the Latino Youth Power Conference by Kidpower
Xchange, Miami FL, Feb. 23-24, 2000.
Multicultural
Advertising Research: How to Communicate Successfully with the US Hispanic
Market. Presented at the 12th Annual Se Habla Espanol Hispanic
Market and Media Expo, Burbank, CA, November 15-17, 1999 .
Culture
& Communication: Insights into the Mindset of the Hispanic Consumer.
Presented at the Third Annual Hispanic Marketing Midwest Conference,
Minneapolis, MN, May 1999 and Se Habla Espanol Conference, Los Angeles, CA,
November 1998 .
The US
Hispanic Market: Career Options for Marketing Majors.
Presented at Santa Clara University, Graduate School of Business, Santa Clara,
CA., March 1999 .
The
Conceptualization and Measurement of Acculturation.
Presented at the Marketing Research Association Fall Education Conference, San
Diego, CA., November 1998 .
Importance
of the US Hispanic Market. Presented at High Tech and
Hispanics: The New Frontier, San Jose, CA., October 1998 .
Strategic
Marketing to Hispanics. Presented at the Silicon Valley Hispanic
Chamber of Commerce, Bridge 98 Business & Technology Conference, San Jose,
CA, June 1998.
Acculturation
vs. Assimilation: Implications for Hispanic Marketing.
Presented at Se Habla Espanol Conference, Anaheim, California, November 1997.
with
Michael Quinn. Conflict Communication and Ethnicity. Paper
presented at the annual conference of the International Communication
Association, San Francisco, CA., May 25-29, 1989.
Relevance
and Application of Intercultural Communication Theory and Research.
Paper presented at the Spotlight Program Why Study Culture? at the
Sixth Annual Intercultural and International Communication Conference,
University of Miami, Hotel Inter-Continental, Miami, Florida, February 8-10,
1989.
Aids
Communication and Beliefs. Paper presented at the 1988
symposium on Science Communication: Environmental and Health
Research. Sponsored by the Environmental Protection Agency. Hosted
by the Annenberg School of Communications, University of Southern California.
Los Angeles, CA. December 15-17, 1988.
with
Milton J. Shatzer, Judee K. Burgoon, and Michael D. Miller. A
Cross-Cultural Comparison of Compliance Gaining Styles between Japanese and
North Americans. Paper presented at the annual conference of the
International Communication Association, New Orleans, Louisiana,
May 29-June 2, 1988.
with Joyce
McLure and Barbara Rzyttki, Ethnicity, Communication, and Drugs.
Paper presented at the annual conference of the Western Speech Communication
Association, San Diego, CA, Feb. 19-23, 1988.
with
Patricia Dollinger, Stranger Ethnicity and Communication.
Paper to be presented at the annual conference of the Western States Speech
Communication Association, Salt Lake City, UT, February 14-17, 1987.
with
Elizabeth Schiff, Hispanic American Perceptions of Communication
Discrimination. Presented at the annual conference of the Western
States Speech Communication Association, Tucson, AZ, February 15-18, 1986.
with Josep
Rota, Media Use by Adults in Mexico City as a Function of
Socio-Economic Status and Sex. Presented at the XXXV annual
conference of the International Communication Association, Honolulu, Hawaii,
May 23-27, 1985.
with Wanda
del Toro, Work and Media Behaviors Among Women. Presented at the 34th
annual conference of the International Communication Association, San
Francisco, CA, May 1984.
with Wanda
del Toro and James Gaudino, International News Media Exposure and
International Knowledge, Attitudes, and Opinions. Presented at the
34th annual conference of the International Communication Association, San
Francisco, CA, May 24-28, 1984.
Becoming
Intercultural: Self-reflections. Presented at the 33rd
annual conference of the International Communication Association, Dallas, TX,
May 26-30, 1983.
with Betty
Ann Korzenny and Gema Lopez Montes de Opitz, Mass Communication
Research in Mexico. Presented at the 33rd annual conference of the
International Communication Association, Dallas, TX, May 26-30, 1983.
with Betty
Ann Korzenny, Qualitative vs. Quantitative Research in the Study of
Human Communication. Presented at the 33rd annual conference of
the International Communication Association, Dallas, TX, May 26-30, 1983.
with
Milton Shatzer and Betty Ann Korzenny, Shogun on TV: Who
Watched and with What Effects Among Midwestern Teenagers?
Presented at the Annual Conference of the International Communication Association,
Boston, MA, May 1982.
with Betty
Ann Griffis, Bradley S. Greenberg, Judee Burgoon, and Michael Burgoon, Hispanic
American Communication Environments: Accounts of Hispanic Leaders in Six
Western U.S. Communities. Presented at the 31st annual conference of
the International Communication Association, Minneapolis, MN, May 21-25, 1981.
with
Kimberly Neuendorf and Betty Ann Griffis, Teaching Intercultural Communication
in the 1980's. Presented at the annual meeting of the Speech
Communication Association, New York, N.Y., November 13-16, 1980.
with Betty
Ann Griffis and Gilda Rota, An Exploratory Study of Communication
Behaviors of Women in Mexican Organizations. Presented at the 30th
meeting of the International Communication Association, Acapulco, M้xico, May
18-23, 1980.
with
Kimberly Neuendorf and G. Blake Armstrong, Cultural Identity, Communication
Style and Television Behaviors Among Mexican Americans. Presented at the
30th meeting of the International Communication Association, Acapulco, M้xico,
May 18-23, 1980.
with G.
Blake Armstrong and Tatiana Galvแn, Mass Communication and Family
Planning Knowledge and Practices Among Rural Villagers in Mexico.
Presented at the 30th meeting of the International Communication Association,
Acapulco, M้xico, May 18-23, 1980.
with G.
Blake Armstrong and Kimberly Neuendorf, Cultural Identity and
Communication Style Among Mexican Americans. Presented at the 65th
annual meeting of the Speech Communication Association, San Antonio, TX, November
10-13, 1979.
with
Kimberly Neuendorf, TV and the Aging: Exposure, Functions,
Perceptions, and Self-concept. Presented at the annual meeting of the
American Association for Public Opinion Research, Buck Hill Falls,
Pennsylvania, May 31-June 3, 1979.
with
Connie Bauer, A Preliminary Test of the Theory of Electronic
Propinquity: Organizational Teleconferencing. Presented to the
International Communication Association at its annual meeting,
Philadelphia, PA, May 1-5, 1979.
with Bradley
S. Greenberg and Charles K. Atkin, Styles of Parental Disciplinary
Practices as a Mediator of Children's Learning from Antisocial Television
Portrayals. "Top Three Paper" presented to the Mass
Communication Division of the International Communication Association at its
annual meeting, Philadelphia, PA, May 1-5, 1979.
with Nicky
Stoyanoff, Martin Ruiz and Amnon Ben David, Metric Multidimensional
Scaling and Automatic Message Generation Applied to the Tourism Industry:
The Case of Israel. Presented to the International Communication
Association at its annual meeting, Chicago, IL., April 25-29, 1978.
with
Richard V. Farace, Communication Networks and Social Change in
Developing Countries. Presented at the annual convention of the
Association for Education in Journalism, Madison, WI, August, 1977.
with
Charles K. Atkin, Bradley S. Greenberg, and Steven McDermot, Data
Relating to the Selective Exposure Hypothesis: Evidence from
Entertainment Program Selection. Presented at the annual convention
of the Speech Communication Association, Washington, D.C., November, 1977.
A Theory
of Electronic Propinquity: Mediated Communication in Organizations.
Presented at the annual convention of the International Communication
Association, Berlin, West Germany, July, 1977.
with
Nadyne G. Edison, Laura L. Henderson, and Katrina W. Simmons, Children
and Television. Presented to the Michigan Speech Association, 1976.
with
Bradley S. Greenberg, The Content of Television, 1976, and Some Social
Effects of Television in Mexico and Costa Rica. Presented to the Primer Foro Latinoamericano de Televisi๓n para Ni๑os,
Mexico City, 1976.
The
Perception of Reality of Television and Aggressive Predispositions Among
Children in Mexico. Paper presented at the annual
convention of the International Communication Association, Portland, OR, May,
1976.
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Academic
Press
Communication
Monographs
Communication
Research
Communication
Yearbooks 8, 9 and 10, ICA (Editorial Board Member 1983-1986)
Communication
Yearbook 29, ICA, Communication and the Future (2004)
Human
Communication Research
International
and Intercultural Communication Annual, SCA (Editorial Board Member
1982-present)
Journal of
Broadcasting and Electronic Media
Journal of
Computer Mediated Communication (2003)
Journal of
Communication
Prentice
Hall
Progress
in Communication Sciences
SAGE
Publications
Studies in
Latin American Popular Culture
Wadsworth Publishers
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American Marketing
Association
Association of Hispanic
Advertising Agencies
Advertising Research
Foundation
International Communication
Association
Qualitative Research
Consultants Association
World Future Society
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Recent Consulting of Note
Consulted with the US Bureau
of the Census as part of the Academic
Assessment Panel of the Integrated Marketing Communication Campaign for the
Census 2010.
Consulted with the Yankelovich
Monitor on the Hispanic Segment of their Multicultural Marketing Study From 2004 to 2009.
Consulted with Captura
Group as senior strategy consultant from Summer 2008 to Summer 2009.
Consulted with the Cuban
American National Council on its re-branding strategy, Summer 2008 to February
2009.
Senior
Consultant to Cheskin, Fall 2003 Fall 2007
Expert Witness
on three trademark cases
Member
of the Board of Friends of Mission St. Luis, Tallahassee, FL, 2010 - 2012
Member
of the Board of the Adrenalina Human Sciences Institute, 2009 2010
Board
member of the Advertising Research Foundation,
2007 2013
Member
of the Hispanic Advisory Council to the President of Clorox, 2007 -
Member
of the Hispanic Advisory Council to the President of Coca-Cola North America,
2005
Member
of the Advisory Board of Brandt Information Systems, 2005 - 2007
First
HispanSource Award, from
the James J. Hill Business Library, for Achievement in Hispanic Marketing
Research, June 2005.
Distinguished
Alumni Award, Michigan State University, 2003. This is the highest award
bestowed by the MSUAA and is presented to MSU graduates who have demonstrated
outstanding volunteer service and who have achieved the highest level of
professional accomplishment including special honors or recognition and who
demonstrate personal integrity and character.
Outstanding
Alumni Award, College of Communication Arts and Sciences, Michigan State
University, 1997
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