Monday, November 24, 2008

Professionals: Online Course on Hispanic Marketing - Spring 2009

After four successful semesters, an online course in Hispanic Marketing Communication will be offered again this Spring by the Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing Communication.

The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The course, during the last four semesters, attracted students from many industries across the United States and provided a forum for learning and discussion about strategy that enriched the practice of many these professionals. The course has become an opportunity to share experience in an integrated framework.

Students in the course have testified that participation in it enriches their experience via online discussions with other professionals, case studies, readings, and guest lectures. Joining the group is more than studying the discipline because it encourages thinking and sharing of practices and ideas. The course creates synergy for communication and links professionals that otherwise could not meet each other to discuss their common Hispanic marketing problems and solutions.

The Spring 2009 session has duration of fifteen weeks (classes begin January 6 and end April 24) and includes topics such as language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies. A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit. THOSE INTERESTED ARE ENCOURAGED TO APPLY IMMEDIATELY AS REGISTRATION IS LIMITED. REGISTRATION IS OPEN NOW! For application information contact Jennifer Boss at or by phone at 850 644 7551.

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