This Spring the Center for Hispanic Marketing Communication at Florida State University started offering a Graduate certificate that can be completed online by almost anyone with an undergraduate degree, anywhere in the country or the world. The full description of the Certificate can be read by clicking HERE. The graduate courses that compose the certificate are:
ADV 5415 Hispanic Marketing Communication- This course looks at the largest and fastest growing minority in the US and examines appropriate ways to culturally connect with them. Offered in the Spring Online
ADV 5605 Account Planning- Enables students to obtain cultural insights from consumers across different cultures and segments – Offered online during the Summer
ADV 5416 Multicultural Marketing Communication- Reviews cultural differences and similarities and provides the context for research projects to better understand the consumer communication and behavior of these emerging groups – Offered online in the Fall.
MMC 6469 Diffusion of Innovations- This course is an examination of various theoretical and practical issues pertaining to communication's roles in the diffusion of innovations across cultures- Currently only available in the classroom during the Summer, but since the Certificate allows for a course substitution, remote students can take a course in their own location in the classroom or online from another institution of higher learning upon approval of the administrator of the certificate.
For information about enrolling to the above online courses please contact Charlotte Suffront-Garcia at CSouffrontGarcia@campus.fsu.edu.
This is an exciting development and we invite inquiries and applications to the individual courses and the Certificate program.
We also started an undergraduate version of the certificate for those who have not completed an undergraduate degree. You can see the description of the Undergraduate Multicultural Marketing Communication by clicking HERE.
Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Communicating and marketing in culture to these important groups requires cultural understanding. Cultural diversity and multiculturalism are important trends in the United States and around the world. This blog is about cultural diversity and multiculturalism.
Thursday, March 22, 2012
Multicultural Marketing Communication Certificate at FSU
Posted by Felipe Korzenny at 10:11 AM
Labels: academic course online, account planning, Florida State University, Hispanic marketing course, Hispanic marketing education, Latino marketing course, multicultural education, online course, online education
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Congratulations! This looks awesome. I recommend any college student to seek additional specialization in Hispanic planning for marketing, as a complement to their basic, general knowledge in the arts, humanities and sciences.
Tony D'Andrea, PhD
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