Friday, December 1, 2006

Online course on Hispanic Marketing

I am pleased to announce the first course on Hispanic Marketing Communication online.

Beginning in January 2007, an online course in Hispanic Marketing Communication will be offered by the Florida State University Center for Hispanic Marketing Communication. The center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing in the US.Dr. Korzenny states “we are proud to satisfy the demand of many marketers in US industry that have requested an online course in Hispanic Marketing Communication. This is the first online offering of its kind and will make the content of our on-campus courses available to anyone in the world with an interest in the subject.”The course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The online course is also available to Florida State University students not currently residing in the Tallahassee campus.

The course duration is of fifteen weeks (classes begin January 8 and end April 20) and includes topics such as language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies.
A certificate of completion will be issued to all who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit.


For application information contact Ashley Smith at or by phone at 850-644-8004.
To see the course description visit our webpage

About the Center for Hispanic Marketing Communication
The U.S. Hispanic marketing industry has experienced dynamic growth and a consequent need for trained professionals. Most advertising, public relations agencies, and marketing organizations encounter difficulties filling their Hispanic marketing positions. It is for these reasons that Dr. Felipe Korzenny founded the Center for the Study of Hispanic Marketing Communication at Florida State University in 2004. Currently, the Center is the first of its kind in the U.S. Recognizing the immediate need for professionals trained in Hispanic Marketing Communication, the Center has developed the following main goals, which are to:
Train students to serve the Hispanic marketing industry,
Train professionals who currently serve the Hispanic public in the U.S.,
Conduct relevant research to further the understanding of the Hispanic market, and
Serve as a source of knowledge about the Hispanic Market for industry professionals.

No comments: