On August 26 CDTV.net Financial News interviewed me about our new book "Hispanic Marketing: Connecting with the New Latino Consumer." Click here to listen to the interview.
For a special offer from the publisher click here
Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Communicating and marketing in culture to these important groups requires cultural understanding. Cultural diversity and multiculturalism are important trends in the United States and around the world. This blog is about cultural diversity and multiculturalism.
Tuesday, August 30, 2011
CDTV.net Interview about "Hispanic Marketing: Connecting with the New Latino Consumer"
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