Thursday, August 1, 2013

Hispanic and Multicultural Marketing Online Courses from Florida State University Starting August 2013

This Fall Florida State University offers the following Hispanic and Multicultural marketing online courses:

  • Hispanic Marketing Communication - Undergraduate
  • Multicultural Marketing Communication - Undergraduate
  • Account Planning (with multicultural emphasis) - Graduate 

These courses are open to anyone in the United States or internationally. The undergraduate courses can be taken by anyone with an interest in the subject. The graduate course requires that the student has completed an undergraduate degree in any discipline.

These courses can be taken by themselves or can be taken as part of our undergraduate or graduate certificates in Multicultural Marketing Communication. The courses are part of the Center for Hispanic Marketing Communication, founded by Dr. Felipe Korzenny.

The courses start the last week in August and end the first week in December.  They are asynchronous so the student can take the courses at their own pace, and without a rigid schedule. Discussion boards online create ample opportunities for learning, besides the assignments and readings. This is a great forum for those already working to discuss Latino Marketing issues they encounter and to find new solutions. Groups of company employees can take a course and use it as a the focus of discussion in a seminar they may organize internally. Others, who are on their own may find these courses as a great networking opportunity.

Apply now because enrollment is limited and it takes about two weeks to get registered.

To apply and for more information please contact:
Anthony McDonald

The main book for the course is "Hispanic Marketing: Connecting with the New Latino Consumer," By Felipe and Betty Ann Korzenny, Routledge, 2012.  CLICK HERE FOR BOOK DETAILS.  

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