…

Felipe Korzenny, Ph.D. US Hispanic and Latin American Market Research, Consulting, and Training Obtaining insights from US Hispanics and Latin Americans for more effective positioning and product development · Focus groups, in-depth interviews, and ethnographies anywhere in the US and Latin America · Business to business high level executive interviews in Mexico and Latin America · Consulting on Hispanic/Latino Marketing Strategy · Public speaking on Hispanic Marketing at Corporate Events and Conferences · Delivery of training seminars based on the “Hispanic Marketing” book · Market research in Mexico · Online surveys Email by clicking here Read my blog on marketing to Latinos

Welcome to the Website of Dr. Felipe Korzenny The book by Felipe & Betty Ann Korzenny Hispanic Marketing: A Cultural Perspective published by Butterworth Heinemann/Elsevier was selected as a top six finalist for the Berry Book Prize of the American Marketing Association for best 2006 book in marketing. The new book “Hispanic Marketing: Connecting with the new Latino Consumer” was published August 1, 2011. For a publisher offer click below.

For US Hispanic and Latin American marketing research, consulting, public speaking, or training please contact Dr. Korzenny at (850) 583 0378 or by e-mail by clicking here.  His resume can be found at www.korzenny.com/FKresume.htm and for his shorter bio click here. For Marketing Research and Data Collection in Mexico Visit Superdatos de Mexico by Clicking Here

LINKS Hispanic Marketing Weblog Dr. Felipe Korzenny’s Resume Center for Hispanic Marketing Communication Certificate and Minor Programs Go Green Market Research Hispanic Market By ImpreMedia Hispanic Market Weekly Hispanic Marketing Training, Research, and Consulting Dr. Betty Ann Korzenny’s Resume Hispanic Marketing: A Cultural Perspective at Amazon.com Hispanic Trending By Juan Tornoe HispanicAd.com Latino Market Research National Hispanic Corporate Council Online Hispanic Marketing Communication Course for Professionals at FSU Online Hispanic Trends By Carla Briceño Superdatos de Mexico: Mexico Marketing Research