Felipe Korzenny, Ph.D. Hispanic Market Research, Training, and Consulting Felipe Korzenny’s Blog Connecting With Hispanic Consumers Via Cultural Insights

Welcome to the Website of Drs. Felipe and Betty Ann Korzenny The book by these two authors Hispanic Marketing: A Cultural Perspective published by Butterworth Heinemann/Elsevier was selected as a top six finalist for the Berry Book Prize of the American Marketing Association for best 2006 book in marketing.

Felipe Korzenny, Ph.D., founded Hispanic & Asian Marketing Communication Research in 1984 to help Fortune 1000 companies open doors to culturally diverse markets.  H&AMCR was one of the first companies in the US to explore multicultural market research. In 1999 H&AMCR merged with Cheskin to serve clients with integrated research and consulting services.  In the Fall of 2003 Dr. Felipe Korzenny became Professor of Advertising and Integrated Marketing Communication at Florida State University, where he teaches, consults, conducts research, and performs public speaking on Hispanic marketing for organizations and companies.  He has founded and directs the Center for Hispanic Marketing Communication at Florida State University.  In the context of the Center FSU offers Hispanic Marketing Communication courses at the graduate and undergraduate levels.  The Center also offers an undergraduate minor and a graduate certificate program in Hispanic Marketing Communication.  A Hispanic Marketing Communication track is also available in the IMC Master’s program. The main goal of the Center is to train professionals to fill positions in organizations that need to serve the Hispanic public in the US.  Advertising and Public Relations agencies, and marketing organizations encounter difficulties filling their, Hispanic, Multicultural, and/or Ethnic research and marketing positions.  The goal of the Center and its programs is to educate those needed professionals.  Currently the Center for the Study of Hispanic Marketing Communication is the first of its type in the US, and it is actively seeking funding to enhance its research and educational activities. For Hispanic marketing research, training, consulting, public speaking, or to discuss the Center, please contact Dr. Korzenny at (650) 274 3700 or by e-mail by clicking here.  His resume can be found at www.korzenny.com/FKresume.htm For Marketing Research in Mexico Visit Superdatos de Mexico by Clicking Here

Betty Ann Korzenny, Ph.D. has been COO of Hispanic &Asian Marketing Communication Research and Cheskin.  She has held management positions in aerospace, technology and banking institutions with responsibilities for strategic planning and organizational development. She is currently teaching at Florida State University and is Associate Director of the Center for the Study of Hispanic Marketing Communication. You can contact her at (650) 274 3600, or by e-mail by clicking here.  Her resume can be found at www.korzenny.com/BAKresume.htm ___________________________________ LINKS Hispanic Marketing Training, Research, and Consulting The Multicultural Marketing Equation Study Center for Hispanic Marketing Communication Certificate and Minor Programs Dr. Felipe Korzenny’s Resume Dr. Betty Ann Korzenny’s Resume Order Hispanic Marketing: A Cultural Perspective at Amazon.com Superdatos de Mexico: Mexico Marketing Research Hispanic Marketing Weblog National Hispanic Corporate Council Multicultural Marketing Resources HispanSource at the Hill Business Library HispanicAd.com HispanicPRWire.com