Felipe Korzenny, Ph.D.
Hispanic Market Research,
Training, and Consulting


Connecting with Hispanic consumers
via cultural insights:

·        Focus groups and ethnographies anywhere in the US and Latin America

·        Consulting on Hispanic Marketing Strategy

·        Public speaking on Hispanic Marketing at Company Events and Conferences

·        Design and implementation of quantitative research

·        Delivery of training seminars based on the “Hispanic Marketing” book

·        Market research in Mexico

 

Email by clicking here

 
 

 

 

 

 

 

 


FK0806         BAK0806

 

Welcome to the Website of
Drs. Felipe and Betty Ann Korzenny

 

0750679034Finalist

 

The book by these two authors Hispanic Marketing: A Cultural Perspective published by Butterworth Heinemann/Elsevier was selected as a top six finalist for the Berry Book Prize of the American Marketing Association for best 2006 book in marketing.

Felipe Korzenny, Ph.D., founded Hispanic & Asian Marketing Communication Research in 1984 to help Fortune 1000 companies open doors to culturally diverse markets.  H&AMCR was one of the first companies in the US to explore multicultural market research.  In 1999 H&AMCR merged with Cheskin to serve clients with integrated research and consulting services. 

 

In the Fall of 2003 Dr. Felipe Korzenny became Professor of Advertising and Integrated Marketing Communication at Florida State University, where he teaches, consults, conducts research, and performs public speaking on Hispanic marketing for organizations and companies.  He has founded and directs the Center for Hispanic Marketing Communication at Florida State University.  In the context of the Center FSU offers Hispanic Marketing Communication courses at the graduate and undergraduate levels.  The Center also offers an undergraduate minor and a graduate certificate program in Hispanic Marketing Communication.  A Hispanic Marketing Communication track is also available in the IMC Master’s program.  Our online course serves people in any geographic region.

 

The main goal of the Center is to train professionals to fill positions in organizations that need to serve the Hispanic public in the US.  Advertising and Public Relations agencies, and marketing organizations encounter difficulties filling their, Hispanic, Multicultural, and/or Ethnic research and marketing positions.  The goal of the Center and its programs is to educate those needed professionals.  Currently the Center for the Study of Hispanic Marketing Communication is the first of its type in the US, and it is actively seeking funding to enhance its research and educational activities.

 

For Hispanic marketing research, training, consulting, public speaking, or to discuss the Center, please contact Dr. Korzenny at (850) 583 0378 or by e-mail by clicking here.  His resume can be found at www.korzenny.com/FKresume.htm

 

 

 

 

 

 

 

 

For Marketing Research in Mexico Visit
Superdatos de Mexico by Clicking Here

 

Betty Ann Korzenny, Ph.D. has been COO of Hispanic &Asian Marketing Communication Research and Cheskin.  She has held management positions in aerospace, technology and banking institutions with responsibilities for strategic planning and organizational development.  She is currently teaching at Florida State University and is Associate Director of the Center for the Study of Hispanic Marketing Communication. 

 

You can contact her at (650) 274 3600, or by e-mail by clicking here.  Her resume can be found at www.korzenny.com/BAKresume.htm

 

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LINKS

 

Dr. Felipe Korzenny’s Resume

The Multicultural Marketing Equation Studies

Center for Hispanic Marketing Communication

Certificate and Minor Programs

Online Hispanic Marketing Communication Course for Professionals at FSU

Hispanic Marketing Training, Research, and Consulting

Order Hispanic Marketing: A Cultural Perspective at Amazon.com

Superdatos de Mexico: Mexico Marketing Research

Hispanic Marketing Weblog

National Hispanic Corporate Council

HispanSource at the Hill Business Library

HispanicAd.com

HispanicPRWire.com