The Multicultural Marketing Equation -- http://hmc.comm.fsu.edu -- a newly released study, documents how our diverse society is likely to evolve in terms of media and technology usage. The study substantiates the surprising fact that emerging minorities are leading the technology adoption curve. And not only are they the pacers of new technology adoption and use, but they are quite different in their values and attitudes.
This is a moment in History that appears to be defining a culturally diverse and different future. Marketers wishing to be at the forefront need to learn about how these emerging minorities are shaping the future of consumer thinking.
Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Communicating and marketing in culture to these important groups requires cultural understanding. Cultural diversity and multiculturalism are important trends in the United States and around the world. This blog is about cultural diversity and multiculturalism.
Friday, November 17, 2006
The Multicultural Marketing Equation
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