I would like to have this post be a dialogue to build knowledge on what is unique about marketing to US Hispanics.
Please post comments in response to the following question:
In your opinion, what are unique factors about marketing to Latinos in the US?
Hispanics/Latinos, Asians, and African Americans will soon be half of the US population. These cultural groups tend to preserve key elements of their ancestral cultures. Communicating and marketing in culture to these important groups requires cultural understanding. Cultural diversity and multiculturalism are important trends in the United States and around the world. This blog is about cultural diversity and multiculturalism.
Monday, November 14, 2011
Dialogue: Uniqueness of Marketing to Latinos in the US
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