Multicultural Issues in a New American Society: Dialogue: Uniqueness of Marketing to Latinos in the US

Monday, November 14, 2011

Dialogue: Uniqueness of Marketing to Latinos in the US

I would like to have this post be a dialogue to build knowledge on what is unique about marketing to US Hispanics.

Please post comments in response to the following question:

In your opinion, what are unique factors about marketing to Latinos in the US?

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Multicultural Analysis, Research, and Communications

I have been a communications and market researcher and consultant principally focused on the Latino market since the early 1980's. I have seen the fast growth of the Hispanic market from about 10 million people in 1980 to over 50 million now. I have also witnessed the evolution of the relationship between Latinos and technology. Hispanics have been quick at adopting new communication technologies to enhance their cultural roots and behaviors.

Our book "Hispanic Marketing: A Cultural Perspective" was published in 2005 and it is based on many years of experience with many large corporations who connect with Latino consumers. The newest and expanded version of the book was published in 2017 with the title: "Hispanic Marketing: The Power of the New Latino Consumer."

Please feel free to contact me at 850 583 0378

Or by email by clicking here

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Monday, November 14, 2011

Dialogue: Uniqueness of Marketing to Latinos in the US

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